Content Marketing

What We Do

Zoo Marketing provides content marketing services that improve SEO, drive organic traffic, and target personas in all phases of the marketing funnel.

From strategy to implementation we have your covered. Our consultants, copywriters, and developers can take your content needs off your plate.

How Content Benefits SEO

Organic Traffic

Our content targets featured snippets to drive high volumes of organic traffic

Though Leadership

Utilizing the EAT SEO strategy content increases your Expertise, Authoritativeness & Trustworthiness

Targeted Content

Personas-based content for each funnel phase allows you to own your customer's research process

Our Process

Strategy

Using personas and the marketing funnel we create converting topics

Our strategy identifies the content needed to attract your target customers.

Using this assessment personas are created. Then content for each persona at each phase of the funnel is identified.

Second, your website is analyzed and compared to competitors and content gaps are identified.

Third, your current content is analyzed and recommendations are provided.

Each content strategy contains:

  1. Personas
  2. Content funnels
  3. 24 content topics

$2500

SEO Outline

Outlines help optimize content and target converting keywords

Our outlines kick start the SEO for each content piece.

First, we review the content currently winning in search for the topic.

Second, we gain expertise by researching the topic in depth.

Third, we create keyword optimized headings and subheadings that will provide the most visibility in search. 

Each outline has one opportunity for revisions.

Each content outline contains:

  1. Target Persona
  2. Content funnels stage
  3. Optimized title
  4. Optimized meta data
  5. Optimized URL
  6. Optimized headings
  7. Research notes to shorten writing time

$150

Copywriting

Our content writers create expert level content that drives traffic

Our content team creates optimized articles for your company.

First, we review the outline provided.

Second, we gain expertise by researching the topic.

Third, we create optimized content that uses your voice and ranks.

Each piece of content has one opportunity for revisions.

Each content piece contains:

  1. Optimized copy
  2. Calls to action
  3. Media recommendations
  4. Internal linking

$750

Post

Our development team can post content on to your site

Our development team can post content on your site.

First, we review your brand and style guides.

Second, we post content onto your site.

Third, we check to make sure everything works and looks good.

Each content posted has one opportunity for revisions.

Each content implementation contains:

  1. One page on the website

$250 if WordPress

Custom quote needed for other platforms.

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