This questionnaire identifies up to three different personas for your business. Our content strategy focuses on who is doing the research and making the decision. It is important to understand what makes them click and identify the types of contact needed in the four different parts of the marketing funnel. Awareness consideration purchase and loyalty.
In some companies, the person who does the initial research or compares the companies may not be the final decision maker. Knowing these details are important so we understand who these people are, the way that they search, and the types of questions they have.
