What We Do
Zoo Marketing provides content marketing services that improve SEO, drive organic traffic, and target personas in all phases of the marketing funnel.
From strategy to implementation we have your covered. Our consultants, copywriters, and developers can take your content needs off your plate.
How Content Benefits SEO
Organic Traffic
Our content targets featured snippets to drive high volumes of organic traffic
Though Leadership
Utilizing the EAT SEO strategy content increases your Expertise, Authoritativeness & Trustworthiness
Targeted Content
Personas-based content for each funnel phase allows you to own your customer's research process
Our Process
Strategy
Using personas and the marketing funnel we create converting topics
Our strategy identifies the content needed to attract your target customers.
Using this assessment personas are created. Then content for each persona at each phase of the funnel is identified.
Second, your website is analyzed and compared to competitors and content gaps are identified.
Third, your current content is analyzed and recommendations are provided.
Each content strategy contains:
- Personas
- Content funnels
- 24 content topics
$2500
SEO Outline
Outlines help optimize content and target converting keywords
Our outlines kick start the SEO for each content piece.
First, we review the content currently winning in search for the topic.
Second, we gain expertise by researching the topic in depth.
Third, we create keyword optimized headings and subheadings that will provide the most visibility in search.
Each outline has one opportunity for revisions.
Each content outline contains:
- Target Persona
- Content funnels stage
- Optimized title
- Optimized meta data
- Optimized URL
- Optimized headings
- Research notes to shorten writing time
$150
Copywriting
Our content writers create expert level content that drives traffic
Our content team creates optimized articles for your company.
First, we review the outline provided.
Second, we gain expertise by researching the topic.
Third, we create optimized content that uses your voice and ranks.
Each piece of content has one opportunity for revisions.
Each content piece contains:
- Optimized copy
- Calls to action
- Media recommendations
- Internal linking
$750
Post
Our development team can post content on to your site
Our development team can post content on your site.
First, we review your brand and style guides.
Second, we post content onto your site.
Third, we check to make sure everything works and looks good.
Each content posted has one opportunity for revisions.
Each content implementation contains:
- One page on the website
$250 if WordPress
Custom quote needed for other platforms.